Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
5501LBSLC-SEP-PAR
Aims
To provide students with the knowledge and understanding of the principles and practices of marketing with specific focus on the tourism, leisure and hospitality industries.
Learning Outcomes
1.
Analyse theories and frameworks of marketing management.
2.
Develop a practical understanding of the tools necessary to implement and
measure a digital marketing campaign.
3.
Apply creative solutions to organisational challenges in marketing and managing
organisations.
Module Content
Outline Syllabus:the learner will identify the challenges of marketing a service and analyse the marketing mix in terms of the 7P’s. An evaluation could be made of the internal/micro environment of a chosen organisation by applying tools such as a SWOT analysis and the Boston matrix. The Macro environment could also be analysed by utilising PEST and Porters 5 Forces. Knowledge gained through taught sessions will then be utilised in order to create a digital marketing campaign.