Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Workshop
Module Offerings
5009LBSBW-JAN-MTP
Aims
To enable students to develop the application of appropriate writing styles using appropriate formats for diverse audiences.
Learning Outcomes
1.
Analyse the role that audience analysis plays in the writing process.
2.
Justify the different approaches and objectives to writing dependent upon audience analysis.
3.
Apply different writing styles, using different formats for diverse audiences
Module Content
Outline Syllabus:Introduction to the writing process
Audience analysis
Informational writing
Persuasive writing
Audience and format analysis
News releases
Blogs
Writing for social
Module Overview:
Students will develop the application of appropriate writing styles, using appropriate formats for diverse audiences.
Students will develop the application of appropriate writing styles, using appropriate formats for diverse audiences.
Additional Information:This module will use a range of assessment criteria for the portfolio including audience analysis, writing a news release and creation of a blog