Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Workshop
Module Offerings
5008LBSBW-JAN-MTP
Aims
To appraise key issues and develop strategic planning for effective media event management
Learning Outcomes
1.
Evaluate key objectives for media event management
2.
Analyse and develop strategies for public events
3.
Apply project management principles and techniques
Module Content
Outline Syllabus:Introduction: Trends in Media Events and Online Meetings
Planning Models
Case Studies
Crisis management1: risk assessments
Crisis Management 2: event planning
Event objectives, design and rationale
Event Evaluation 1: theory
Event Evaluation 2: analytics
Using Gantts and Critical Paths
Online Events 1: effective webinars
Online Events 2: press conferences and public relations
Event Promotion 1: social media
Event Promotion 2: PR
Module Overview:
Appraises key issues and develop strategic planning for effective media event management.
Appraises key issues and develop strategic planning for effective media event management.
Additional Information:This module focuses on the key areas of strategy, planning and management associated with media event management.