Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Seminar
Module Offerings
5007LBSBW-JAN-MTP
Aims
This module aims to enable students to understand the behaviour and buying process of the digital consumer in order to make strategic decisions within business to consumer markets.
Learning Outcomes
1.
Analyse the influence of consumer behaviour in the field of digital marketing.
2.
Evaluate the digital consumer and the nature of consumer decision making within the digital environment.
3.
Analyse how social and cultural effects impact digital consumption
Module Content
Outline Syllabus:
Introduction of Consumer Behaviour Digital Consumer Trends The Decision Making Process The Digital Environment Digital Consumer Culture Digital Individual and Group Behaviour
Introduction of Consumer Behaviour Digital Consumer Trends The Decision Making Process The Digital Environment Digital Consumer Culture Digital Individual and Group Behaviour
Module Overview:
Aims to enable students to understand the behaviour and buying process of the digital consumer in order to make strategic decisions within business to consumer markets.
Aims to enable students to understand the behaviour and buying process of the digital consumer in order to make strategic decisions within business to consumer markets.
Additional Information:
This module will start with an understanding of consumer behaviour as a whole before developing this into the digital environment.
This module will start with an understanding of consumer behaviour as a whole before developing this into the digital environment.