Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Online

Workshop

Module Offerings

5006LODDA-JAN-MTP

Aims

This module aims to develop apprentices understanding of how the marketing processes and strategies support organisational objectives, customer engagement and value creation.

Learning Outcomes

1.
Analyse and apply key marketing concepts (including segmentation, positioning and customer experience)
2.
Appreciate and articulate the role of marketing to achieve organisational objectives and create value
3.
Analyse and contribute to marketing strategies and plans
4.
Use customer insights to develop creative approaches to meet customers needs

Module Content

Outline Syllabus:Marketing principles and concepts The marketing environment Pricing Segmentation, targeting and positioning Customer insights and experience Creative/innovative approaches to marketing Value creation and communication Responsible marketing
Module Overview:
This module aims to develop apprentices understanding of the how marketing processes and strategies support organisational objectives, customer engagement and value creation.
Additional Information:DA standards (knowledge) D1 Knows how to create marketing and sales strategies D2 Knows how to segment and target relevant markets and customers (global and local), analysis of opportunities and ways to market D3 Understands the need for innovation in product and service design DA standards (skills) D4 Uses customer insight and analysis of data to determine and drive customer service outcomes and improve customer relationships D5 Uses creative approaches to developing solutions to meet customer needs DA Behaviours

Assessments

Report