Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Online
Workshop
Module Offerings
5006LODDA-JAN-MTP
Aims
This module aims to develop apprentices understanding of how the marketing processes and strategies support organisational objectives, customer engagement and value creation.
Learning Outcomes
1.
Analyse and apply key marketing concepts (including segmentation, positioning and customer experience)
2.
Appreciate and articulate the role of marketing to achieve organisational objectives and create value
3.
Analyse and contribute to marketing strategies and plans
4.
Use customer insights to develop creative approaches to meet customers needs
Module Content
Outline Syllabus:Marketing principles and concepts
The marketing environment
Pricing
Segmentation, targeting and positioning
Customer insights and experience
Creative/innovative approaches to marketing
Value creation and communication
Responsible marketing
Module Overview:
This module aims to develop apprentices understanding of the how marketing processes and strategies support organisational objectives, customer engagement and value creation.
This module aims to develop apprentices understanding of the how marketing processes and strategies support organisational objectives, customer engagement and value creation.
Additional Information:DA standards (knowledge)
D1 Knows how to create marketing and sales strategies
D2 Knows how to segment and target relevant markets and customers (global and local), analysis of opportunities and ways to market
D3 Understands the need for innovation in product and service design
DA standards (skills)
D4 Uses customer insight and analysis of data to determine and drive customer service outcomes and improve customer relationships
D5 Uses creative approaches to developing solutions to meet customer needs
DA Behaviours