Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Workshop
Module Offerings
5003BPR-SEP-MTP
Aims
To enable students to critically evaluate the role of strategic internal communication in enabling organisations to be more effective from both a theoretical and practitioner perspective
Learning Outcomes
1.
To evaluate the importance of the role of internal communication in enabling more effective organisations
2.
To evaluate the role of the internal communication professional in enabling employee engagement
3.
To analyse the underpinning theories and principles that inform the strategic internal communication role
Module Content
Outline Syllabus:The internal communication concept
Organisational culture, power and communication
Understanding internal stakeholder needs
Internal communication: objectives and techniques
Employee engagement
Communicating during change
Module Overview:
This module enables you to critically evaluate the role of strategic internal communication in enabling organisations to be more effective from both a theoretical and practitioner perspective.
This module enables you to critically evaluate the role of strategic internal communication in enabling organisations to be more effective from both a theoretical and practitioner perspective.
Additional Information:All course and additional material available on Canvas