Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Module Offerings
5000SSLN-SEP-MTP
Aims
The aim of this module is to equip students with the theoretical knowledge and understanding and practical skills needed to plan a live event.
Learning Outcomes
1.
Demonstrate knowledge and understanding of strategic event planning and management processes within the context of a specifically chosen event.
2.
Apply event planning and management theory to a specifically chosen event context.
Module Content
Outline Syllabus:The module content covers aspects relating to event planning/ project management, event idea generation, target market & competitor analysis, management of resources, support services.
Module Overview:
This module equips you with the theoretical knowledge, understanding, and practical skills needed to plan a live event. The module covers aspects relating to event planning/project management, event idea generation, target market and competitor analysis, management of resources, and support services.
This module equips you with the theoretical knowledge, understanding, and practical skills needed to plan a live event. The module covers aspects relating to event planning/project management, event idea generation, target market and competitor analysis, management of resources, and support services.
Additional Information:AS1 (Group Presentation) is a group assessment with associated supporting documentation, therefore a group mark will be awarded.