Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture

Seminar

Module Offerings

5000SSLN-SEP-MTP

Aims

The aim of this module is to equip students with the theoretical knowledge and understanding and practical skills needed to plan a live event.

Learning Outcomes

1.
Demonstrate knowledge and understanding of strategic event planning and management processes within the context of a specifically chosen event.
2.
Apply event planning and management theory to a specifically chosen event context.

Module Content

Outline Syllabus:The module content covers aspects relating to event planning/ project management, event idea generation, target market & competitor analysis, management of resources, support services.
Module Overview:
This module equips you with the theoretical knowledge, understanding, and practical skills needed to plan a live event. The module covers aspects relating to event planning/project management, event idea generation, target market and competitor analysis, management of resources, and support services.
Additional Information:AS1 (Group Presentation) is a group assessment with associated supporting documentation, therefore a group mark will be awarded.

Assessments

Presentation

Portfolio