Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Module Offerings
4526NCCG-JAN-PAR
4526NCCG-SEP-PAR
4526NCCG-SEP_NS-PAR
Aims
The module will consider the techniques available to organisations to drive enterprise and innovation. The module will provide students with up to date knowledge and practical application for organisations to become more innovative while remaining commercially driven.
Learning Outcomes
1.
Determine the difference between invention and innovation.
2.
Explain the different types of innovation.
3.
Discuss the process required to commercialise innovation.
4.
Evaluate the methods for protecting ideas and explain their advantages and disadvantages.
Module Content
Outline Syllabus:Innovation v invention
Creating a structure and culture of innovation
Developing innovation vision and leadership
Overview of different types of innovation, minimising disruption, pros and cons of each approach
The 4Ps and innovation space strategy
Commercialisation of innovation; adopting the New Product Development and commercialisation funnel to drive new products to the market
Building an innovation business case
Intellectual property and the associated legal frameworks