Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture

Seminar

Module Offerings

4506LBSCC-SEP-PAR

Aims

The aim of the module is to provide students with the knowledge and understanding of marketing theories and concepts in the context of tourism.

Learning Outcomes

1.
Develop the knowledge of marketing communications techniques within the tourism industry.
2.
Understand the theories and frameworks of marketing management.
3.
Demonstrate knowledge of real-world marketing promotions and processes.

Module Content

Outline Syllabus:Introduction to Marketing Understanding the Marketing Environment in Tourism and Events Marketing as a Business Function The Marketing Mix Product/ Service Marketing Consumer Behaviour Destination Marketing Segmentation, Targeting and Positioning Introduction to Digital Marketing

Assessments

Essay

Report