Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
4506LBSCC-SEP-PAR
Aims
The aim of the module is to provide students with the knowledge and understanding of marketing theories and concepts in the context of tourism.
Learning Outcomes
1.
Develop the knowledge of marketing communications techniques within the tourism industry.
2.
Understand the theories and frameworks of marketing management.
3.
Demonstrate knowledge of real-world marketing promotions and processes.
Module Content
Outline Syllabus:Introduction to Marketing
Understanding the Marketing Environment in Tourism and Events
Marketing as a Business Function
The Marketing Mix
Product/ Service Marketing
Consumer Behaviour
Destination Marketing
Segmentation, Targeting and Positioning
Introduction to Digital Marketing