Teaching Responsibility

LJMU Schools involved in Delivery:

Engineering

Learning Methods

Lecture

Practical

Module Offerings

4306AMP-JAN-CTY

Aims

Maintain and extend a sound theoretical approach to the application of radio production and its technology in practice. Use a sound methodological approach to audio editing. Identify, review and select techniques, procedures and methods to undertake editing tasks. Plan for effective project implementation and deployment of edited work via radio outlet.

Learning Outcomes

1.
Develop a podcast concept with due regard to genre clarity and audience insight
2.
Create suitable pre-production materials such as treatment and programme structure
3.
Create a podcast to industry standards
4.
Develop a marketing strategy for the podcast with appropriate branding and involving suitable social media platforms

Module Content

Outline Syllabus:
Radio and podcasting programmes in historical context Radio and podcasting technology overview Developing programme ideas Genre clarity and positioning, audience personas Documentary and drama structure and style Treatments and scripts Digital standards & formats, sample rates and quality Production workflow, studio management, interviewing techniques Intellectual property and copyright issues Creation and management of clips Editing of live-captured content and electronically-generated content Maintenance of levels to relevant technical acceptance standards Post-production, editing, mastering and encoding for delivery Branding, publishing and marketing your podcast
Module Overview:
This module lays the foundations to develop your ability to produce work at the technical standard required for acceptance by national radio including clip creation, editing of live-captured content, electronically-generated content, levels, post-production editing, mastering and encoding for delivery. You will also learn more widely about the history and context of podcasts as well as the importance of good ideas, targeting the right audience, scripts, studio management, interview techniques, documentary and dramatic structure, branding and marketing. 
Additional Information:
This module lays the foundations to develop students' ability to produce work at the technical standard required for acceptance by national radio. This module aligns to the following UN Sustainable Development Goals: 4 Quality Education 5 Gender Equality 8 Decent Work and Economic Growth 10 Reduced Inequalities

Assessments

Report

Presentation