Portfolio

Reflection

Programme expectations (what students can expect from the course and what the course expects from students): 
 time management, studentship, scope, ambition, questioning, risk, resilience, professional pride, and confidence. 
 Understanding learning methods, assessment and feedback e.g. tutorials, crits, seminars, workshops, lectures, formative and summative assessment. 
 Inductions and workshops e.g. printmaking, risography, animation / motion graphics, core software, digital imaging and reprographics. 
 Principles of creative practice e.g. how to approach the brief, how to utilise research, the purpose and use of sketchbooks, the importance of experimentation (Iteration and testing), purpose of and approaches to drawing, image making techniques, approaches to typography, exploring problems through visual approaches, reference points, formats etc 
 Key concepts (and skills) in visual communication, approaches to thinking, thinking tools, introduction to semiotic principles, use and approaches to images, use and approaches to words (and text), curation, hierarchy and presentation, nonlinear structuring, audience and voice. 
 Confidence in discussion and presentation – how to review and talk about work, both their own and others (the importance of critique). How to reflect on work through self evaluation, writing and presenting.

An Introduction to Visual Communication - 4200CDDA

An Introduction to Visual Communication

Recognise how meaning can be communicated through text and image.

Demonstrate a self-expressive, resilient, curious, iterative approach that questions the boundaries within the disciplines of Graphic Design and Illustration.

Practice a variety of media, skills, technologies, techniques and working methods that underpin visual communication to explore visual problem-solving.

Recognise the role of visual research in the creative process.