Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Online

Placement

Workshop

Module Offerings

4004LBCDA-SEP-MTP

Aims

This module aims to help the students gain the knowledge and skills required to understand the marketing operations in an organisation by understanding the markets, customer needs and integration with organisational strategy.

Learning Outcomes

1.
Describe the key theoretical marketing, sales and customer concepts
2.
Explain the role and importance of segmentation, targeting, positioning and customer experience
3.
Summarise and describe marketing strategies and plans
4.
Recognise the importance of quality in customer service experience and identify creative approaches to meet customer needs

Module Content

Outline Syllabus:Marketing principles & concepts Marketing environment and planning Secondary research – market reports and environmental scanning. Segmentation, targeting and positioning Products and services Sales management Marketing communications Pricing Marketing channels Customer insight and experience Creative and innovative approaches
Module Overview:
This module aims to help you gain the knowledge and skills required to understand the marketing operations in an organisation. You will learn to understand the markets, customer needs and integration with organisational strategy.
Additional Information:Formative assessment will take place at stages towards the report submission

Assessments

Report

Report