Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Online
Placement
Workshop
Module Offerings
4004LBCDA-SEP-MTP
Aims
This module aims to help the students gain the knowledge and skills required to understand the marketing operations in an organisation by understanding the markets, customer needs and integration with organisational strategy.
Learning Outcomes
1.
Describe the key theoretical marketing, sales and customer concepts
2.
Explain the role and importance of segmentation, targeting, positioning and customer experience
3.
Summarise and describe marketing strategies and plans
4.
Recognise the importance of quality in customer service experience and identify creative approaches to meet customer needs
Module Content
Outline Syllabus:Marketing principles & concepts
Marketing environment and planning
Secondary research – market reports and environmental scanning.
Segmentation, targeting and positioning
Products and services
Sales management
Marketing communications
Pricing
Marketing channels
Customer insight and experience
Creative and innovative approaches
Module Overview:
This module aims to help you gain the knowledge and skills required to understand the marketing operations in an organisation. You will learn to understand the markets, customer needs and integration with organisational strategy.
This module aims to help you gain the knowledge and skills required to understand the marketing operations in an organisation. You will learn to understand the markets, customer needs and integration with organisational strategy.
Additional Information:Formative assessment will take place at stages towards the report submission