Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
3524IFBSG-JAN-PAR
3524IFBSG-MAY-PAR
3524IFBSG-SEP-PAR
Aims
The aim of this module is to introduce the key concepts of Business Studies. The module will help to develop an understanding of both the operational and strategic problems facing the business enterprise in the modern market economy. This module considers the practical aspects of setting up, establishing and running a business and looks at the external influences that could have a major impact on the businesses’ success. The module will also include content on motivation theories and operations management.
Learning Outcomes
1.
Outline business functions and business strategies
2.
Analyse organisational and trading structures
3.
Identify styles of leadership and management
4.
Explain the role of human resource management in business
5.
Research and design a business proposal for a new business venture
6.
Work collaboratively within a group including research, presenting and communication skills.
Module Content
Outline Syllabus:- Business functions
- Operation and strategies
- Organisational/Trading structures and behaviour
- Leadership and management
- Motivation theories and operations management
- Human resource management
- Create a business plan
- Marketing mix
- Cash flow forecast
- Marketing concepts and strategies
Additional Information:This module is an introduction to general business functions. It will provide the student with an introductory overview to business structures, functions and management.
Louise Burton - Module Leader.