Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Workshop

Module Offerings

7606DHOMGT-JAN-PAR
7606DHOMGT-SEP-PAR
7606DHOMGT-SEP_NS-PAR

Aims

"To explore strategy from the perspective of all management levels, focusing on the different types and elements of strategy and ways in which they are created and managed. This module focuses more on the knowledge and contribution required by managers generally rather than the specialist seeking to work in a corporate strategy department."

Module Content

Outline Syllabus:1. Introducing strategy and associated key concepts 2. Organisational purpose, mission, vision, values, business models and corporate social responsibility 3. Types and levels of strategy (functional, business, corporate, international etc) 4. Generic strategies and competitive advantage 5. Perspectives on strategy (positioning and the resource-based view, core competencies and capabilities) 6. Business strategies in different industry and sectoral contexts 7. Technology enabled strategy 8. Evaluating the environment (External: industry, PESTLE, opportunity and threat analysis and Internal: resources and capabilities - strengths and weaknesses) 9. How strategy is created at different levels in the organisation 10. Implementing and managing strategy (strategic control)

Assessments

Presentation
Report