Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Workshop
Module Offerings
7603DHOMGT-JAN-PAR
7603DHOMGT-SEP-PAR
7603DHOMGT-SEP_NS-PAR
Aims
To equip students with the necessary foundations in qualitative and quantitative research approaches to prepare a research proposal for dissertation and apply either or both of the research approaches studied. It will enable them to use of both SPSS and NVivo for analysis.
Learning Outcomes
1.
Critically evaluate requirements of a Masters level research issue/problem and design and plan an appropriate research strategy to investigate the problem/issue.
2.
Critically review literature for a Masters level research study in business.
3.
Select appropriate methodological options for a Masters level research project.
4.
Demonstrate an understanding of the ethical implications of the proposed research.
Module Content
Outline Syllabus:1. Qualitative versus quantitative research processes for business
2. Philosophical research perspectives
3. Survey procedures and associated statistical evaluation (univariate, bivariate, multivariate methods)
4. Modelling (Factor and Multiple Regression)
5. Qualitative Analysis procedures including modelling
6. Use of SPSS, AMOS and NVivo
7. Ethics in business research
Additional Information:The module provides an overview of research approaches for business. It provides necessary skills in critical evaluation and knowledge of underpinning theories in methodology, as well as appropriate skills in analysis to enable participants to undertake Level 7 business research.