Comparative analysis of social media strategies for entrepreneurs including creative use of media.

creative social media strategy

The nature and theory of social media in entrepreneurship
Relationship marketing and social networking in a business to business setting
The theory of social media interaction including networking and self construal theory.
Marketing creation and identification using social media to disrupt existing business models
Content marketing, the role of user generated content and though leadership
Engagement, conversion, revenue generation and business growth
The use of measurement and analysis in the social media lead funnel
Intellectual property and the legal framework
Communication skills in a professional context

Social Media for Entrepreneurs - 7530ECBM

Social Media for Entrepreneurs

Demonstrate professional and critical academic understanding of the legal framework that exists for content creation and publishing

Design, build and critically evaluate a social media strategy for a start-up business or new product and demonstrate suitable communication skills to present this in a professional context

Critically analyse and evaluate the process of market identification and market creation in entrepreneurial situations

Critically analyse and evaluate the importance of theoretical concepts behind relationship marketing and the formulation of user-generated content