Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Online
Module Offerings
7506UNIDM-SEP-PAR
Aims
To develop a deeper understanding of research competencies with specific reference to Digital Marketing and the data collection methods that can be utilised.
Learning Outcomes
1.
Critically evaluate and examine research approaches with particular reference to digital marketing.
2.
Develop a research proposal for examining digital marketing within an academic or practical environment.
3.
Assess and recommend the research methods that may be used for future research within a research project.
4.
To develop a practical understanding of key digital software in the industry.
5.
To develop an understanding of the skills and knowledge that the digital industry currently demands.
Module Content
Outline Syllabus:Research philosophies and strategies
Application and practice of literature and data sources
Data gathering techniques within a digital marketing environment
Analysis of techniques towards quantitative and qualitative data
Ethical issues in research
Management of the research process
Designing and executing research for projects
Additional Information:This module will provide a framework from which research philosophies, strategies and methods associated with research within business and marketing can be critically examined. This module also enables students to develop crucial skills that are appropriate for the evolving digital industry.