Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Online
Module Offerings
7503UNIMBA-JAN-PAR
Aims
The aim of the module is to enable students to assess the relationship between strategy and practice in operationalising a business opportunity; specifically, a product, service, or other idea identified as a part of the Exploring Strategy for Organisations module. Students are expected to develop a holistic approach to understanding the application of strategy. This module introduces students to the importance of a systemic approach to identify, understand and analyse challenges and opportunities for operationalising strategies across key business functions in an integrative manner.
Learning Outcomes
1.
Apply critical understanding of operational trends, theories and frameworks associated with financial management, marketing, and operations management used to translate strategy into operational practice
2.
Gain an understanding of key relationships and engagement challenges and enablers to create optimum conditions for operationalising strategy
3.
Critically consider the methods, tools, skills and competencies required to operationalise strategy through projects
4.
Evaluate key aspects of practical and achievable operational goals and objectives in order to deliver the desired strategy outcomes
Module Content
Outline Syllabus:Finance and accounting including sources of finance and funding
Budgeting/cash flow management
Risk Management, business continuity and crisis management
Project management
Decision-making
Implementing digital solutions/software
Segmentation, Targeting and Positioning (marketing)
Consumers, markets and trends
Relationship management (customers, board, shareholders, internal and external stakeholders)
Strategic brand management and communication Public Relations and Public / Corporate affairs
Workforce enhancement strategies e.g. performance management
Workforce planning
Diversity and inclusion
Business processes and process management
Supply chain management and supplier management
Performance management systems
Additional Information:Part of MBA