Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Online
Module Offerings
7501UNIDM-JAN-PAR
Aims
To enable students to critically apply various digital communication tools and be able to create digital content to address specific objectives.
Learning Outcomes
1.
Critically evaluate best practice methods for online presence
2.
Demonstrate the ability to use a variety of practical digital tools
3.
Critically apply academic theory to a variety of practical tasks
Module Content
Outline Syllabus:The User Journey
Content Marketing
User Generated Content
Online Promotional Tools
Social Media and Online Consumer Engagement
Email Marketing Management
CRM Tools
Pay Per Click Advertising
Search Engine Optimisation
Mobile, Multi-Screen and Conversion
Inbound Marketing
Attribution Modelling
Additional Information:This module enables students to critically apply various digital communication tools and create digital content to address specific objectives.