Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Tutorial
Workshop
Module Offerings
7501CD-SEP-PAR
Aims
1. Research business strategies and how they are developed;
2. Research business planning and development
3. Undertake Strategic Planning
4. Become familiar with leadership techniques and design thinking
5. Undertake innovation development
6. Research circular economies
7. Acquire and understanding of business finance
8. Develop a discerning knowledge of costing and pricing
9. Generate a design solution to a specific brief
10. Gain an understanding of IPRs and
11. Debate and discuss environmental and inclusivity issues
Learning Outcomes
1.
Demonstrate a critical understanding of various Intellectual Property Rights and how they are integrated and valued within a commercial design context.
2.
Demonstrate a critical understanding of design as a strategic business tool.
3.
Demonstrate a critical understanding of the innovation process from development to delivery in a commercial context.
4.
Develop and promote a strategy and business plan for delivering a design concept.
Module Content
Outline Syllabus:
You will gain a critical understanding of how design is integrated into various business models and how it adds value and is strategic to an enterprise. The module, through case studies and examples, will develop your understanding of design from being purely a means to deliver 'outputs' to gaining a critical understanding of how design impacts on 'outcomes'.
You will explore the activity of 'Design Management' which uses project management, strategy and supply chain techniques to control and direct the creative processes. Design Management is complex and a requirement in achieving success in any field of design and in this module you will expand your critical understanding of different design disciplines and how they are delivered in a business context using design management techniques.
You will also explore the theories and principles of 'Strategic Design' gain a critical understanding of its application in order to drive innovation within an organisation and develop competitive advantages. You will explore design principles and design toolkits are employed to address systemic business and social challenges.
The module will also introduce you to how, as a designer you will apply design principles, thinking and methodologies to co-define, co-design and co-implement as well as engaging in participatory design in order to deliver innovation and user centred solutions.
The planet and the people who live on it are fundamental concerns for any designer currently practising and during this module you will explore by research and discussion the 'impact of design' and key critical issues of sustainability and inclusivity. To do so you will research how, as a designer and in a design business context, you can minimise environmental impact by design and the outputs and outcomes of design in respect of materials and energy.
You will explore the concept of 'Design for All' in which design thinking and practice delivers outputs and outcomes that benefit all in society and are inclusive of people of all abilities.
The module will also address how you might integrate your design competence into a business context by considering the designer as a 'business person' and 'entrepreneur' Talks and engagement with figures operating in business will give you insights into how a design business is configured and developed, and the various business models for delivering design benefit.
Whatever design is created, its value is expressed in Intellectual Property Rights (IPRs) and in this module you will explore contemporary IP issues; creating IP, IP protection and infringement, and the various means a designer/business can benefit from IP, such as licencing, royalty assignments and IP transfer.
Armed with your research in this module you will address a design brief to develop a creative solution and develop a business plan that encompasses design as a strategic activity which will form your final specialist negotiated project.
You will gain a critical understanding of how design is integrated into various business models and how it adds value and is strategic to an enterprise. The module, through case studies and examples, will develop your understanding of design from being purely a means to deliver 'outputs' to gaining a critical understanding of how design impacts on 'outcomes'.
You will explore the activity of 'Design Management' which uses project management, strategy and supply chain techniques to control and direct the creative processes. Design Management is complex and a requirement in achieving success in any field of design and in this module you will expand your critical understanding of different design disciplines and how they are delivered in a business context using design management techniques.
You will also explore the theories and principles of 'Strategic Design' gain a critical understanding of its application in order to drive innovation within an organisation and develop competitive advantages. You will explore design principles and design toolkits are employed to address systemic business and social challenges.
The module will also introduce you to how, as a designer you will apply design principles, thinking and methodologies to co-define, co-design and co-implement as well as engaging in participatory design in order to deliver innovation and user centred solutions.
The planet and the people who live on it are fundamental concerns for any designer currently practising and during this module you will explore by research and discussion the 'impact of design' and key critical issues of sustainability and inclusivity. To do so you will research how, as a designer and in a design business context, you can minimise environmental impact by design and the outputs and outcomes of design in respect of materials and energy.
You will explore the concept of 'Design for All' in which design thinking and practice delivers outputs and outcomes that benefit all in society and are inclusive of people of all abilities.
The module will also address how you might integrate your design competence into a business context by considering the designer as a 'business person' and 'entrepreneur' Talks and engagement with figures operating in business will give you insights into how a design business is configured and developed, and the various business models for delivering design benefit.
Whatever design is created, its value is expressed in Intellectual Property Rights (IPRs) and in this module you will explore contemporary IP issues; creating IP, IP protection and infringement, and the various means a designer/business can benefit from IP, such as licencing, royalty assignments and IP transfer.
Armed with your research in this module you will address a design brief to develop a creative solution and develop a business plan that encompasses design as a strategic activity which will form your final specialist negotiated project.
Additional Information:
This module will introduce you to the business of design allowing you to integrate your prior learning and/or work experience into a contemporary design business context whether in social or commercial endeavours.
This module will introduce you to the business of design allowing you to integrate your prior learning and/or work experience into a contemporary design business context whether in social or commercial endeavours.