Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Off Site
Workshop
Module Offerings
7487BUSME-APR-MTP
7487BUSME-JAN-MTP
7487BUSME-SEP-MTP
Aims
This module aims to help the students bring together the different strands of scaling up a business and consider how they integrate to develop a business.
Learning Outcomes
1.
Assess current position of an organisation in relation to possibilities to scale the business.
2.
Apply and critique business development techniques for growth
3.
Critically evaluate business development strategies
Module Content
Outline Syllabus:Business diagnostic frameworks and tools
Integrate
Competitive, collaborative and customer advantage
Core competence
Value chain
Strategic fit
Accelerated business development principles
Business scorecard for scale ups
Business/industry intelligence
Procurement strategies
Large scale, inter-organisational and larger corporates influencing and negotiating strategies
Governance and accountability
Knowledge of external political environment and use of diplomacy with stakeholders, (e.g. Government departments, LEP’s and regional networks)
Brand and reputational management
Manages relationships across multiple and diverse stakeholders.
Module Overview:
This module enables you to bring together the different strands of scaling up a business and consider how they integrate to develop a business.
This module enables you to bring together the different strands of scaling up a business and consider how they integrate to develop a business.
Additional Information:MBA Scale Up.