Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Workshop

Module Offerings

7210ECBM-JAN-PAR
7210ECBM-SEP-PAR

Aims

To enable participants to examine, plan and evaluate issues surrounding qualitative and quantitative research processes for business. To enable participants to examine the relationships between philosophy, science and empiricism. To enable participants to develop skills in qualitative design and analysis using business ethnographic, phenomenological and positivist approaches. To enable participants to undertake quantitative research design incorporating exploratory, descriptive and causal methodologies. To enable participants to develop skills in a range of analytical methods. To enable participants to critically evaluate research design, undertake epistemic approaches, distinguish interpretive approaches, realist philosophies and develop hypotheses.

Learning Outcomes

1.
Critically appraise the salient qualitative and quantitative issues surrounding a business research problem.
2.
Plan and identify the stages and tasks for an evaluation of a business research problem, incorporating preliminary research approaches, primary and secondary data requirements, sampling frame and sampling methods.
3.
Produce a research design, proposal and ethical approval form for a Master's level research project for business management.

Module Content

Outline Syllabus:Philosophy of social science - Kuhn's analysis, paradigms, Popperian critique, interpretive approaches, realist approaches, ethics, epistemology, critical theory. Qualitative approaches: anthropology, ethnography, subjectivity, phenomenology and positivism, narratives and stories, meanings and metaphors, writings and representation, audience and reader analysis. Data: primary and secondary sources, data types, sampling procedures and methods. Quantitative approaches: analysis and reporting Critical writing, dissertation and report design. Managing the research process - timescales, project management. Research ethics.
Additional Information:Successful completion of the module is a pre-requisite for progression towards the dissertation stage of the programme.

Assessments

Report