Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Workshop
Module Offerings
7120ECBM-JAN-PAR
7120ECBM-SEP-PAR
Aims
To provide the students with an understanding of links between strategic management, leadership and organisational direction and the skills to be able to apply this understanding.
To provide the student with the understanding and skills to support active engagement in the process of strategic marketing in an organisational context.
Module Content
Outline Syllabus:Strategic management and leadership: functions of strategic management.
Role of strategic marketing
Definitions of leadership and followership
The link between management and leadership
Management and leadership styles and theories
Ability to support organisational direction
assessing leadership requirements of an organisation
Link between strategic management and corporate strategy
Models of strategic marketing
Links between strategic positioning and marketing tactics
The leader's role in developing marketing campaigns.
Additional Information:This module builds on a growing body of research and academic interest in the interface between leadership and marketing demonstrated by the role of CMO ( Chief Marketing Officer ) and the role of leadership in marketing campaigns. It looks in-depth at strategic marketing, the academic theory behind proactive leadership, the practical development of leadership skills in the workplace and the role of the leader in creating strategic marketing direction.
Assessments
Presentation
Report