Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Workshop

Module Offerings

7120ECBM-JAN-PAR
7120ECBM-SEP-PAR

Aims

To provide the students with an understanding of links between strategic management, leadership and organisational direction and the skills to be able to apply this understanding. To provide the student with the understanding and skills to support active engagement in the process of strategic marketing in an organisational context.

Module Content

Outline Syllabus:Strategic management and leadership: functions of strategic management. Role of strategic marketing Definitions of leadership and followership The link between management and leadership Management and leadership styles and theories Ability to support organisational direction assessing leadership requirements of an organisation Link between strategic management and corporate strategy Models of strategic marketing Links between strategic positioning and marketing tactics The leader's role in developing marketing campaigns.
Additional Information:This module builds on a growing body of research and academic interest in the interface between leadership and marketing demonstrated by the role of CMO ( Chief Marketing Officer ) and the role of leadership in marketing campaigns. It looks in-depth at strategic marketing, the academic theory behind proactive leadership, the practical development of leadership skills in the workplace and the role of the leader in creating strategic marketing direction.

Assessments

Presentation
Report