Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Module Offerings
7013LBSMGT-JAN-MTP
Aims
"To explore strategy from the perspective of all management levels, focusing on the different types and elements of strategy and ways in which they are created and managed. This module focuses more on the knowledge and contribution required by managers generally rather than the specialist seeking to work in a corporate strategy department."
Learning Outcomes
1.
Critically examine the evolving concept of strategy from an organisational perspective
2.
Critically evaluate the nature and sources of competitive advantage
3.
Explain how strategy may be created, implemented and realised at different organisational levels
4.
Formulate a strategy for a whole or part of a selected organisation
5.
Critically evaluate business strategies in different contexts
Module Content
Outline Syllabus:
1. Introducing strategy and associated key concepts 2. Organisational purpose, mission, vision, values, business models and corporate social responsibility 3. Types and levels of strategy (functional, business, corporate, international etc) 4. Generic strategies and competitive advantage 5. Perspectives on strategy (positioning and the resource-based view, core competencies and capabilities) 6. Business strategies in different industry and sectoral contexts 7. Technology enabled strategy 8. Evaluating the environment (External: industry, PESTLE, opportunity and threat analysis and Internal: resources and capabilities - strengths and weaknesses) 9. How strategy is created at different levels in the organisation 10. Implementing and managing strategy (strategic control)
1. Introducing strategy and associated key concepts 2. Organisational purpose, mission, vision, values, business models and corporate social responsibility 3. Types and levels of strategy (functional, business, corporate, international etc) 4. Generic strategies and competitive advantage 5. Perspectives on strategy (positioning and the resource-based view, core competencies and capabilities) 6. Business strategies in different industry and sectoral contexts 7. Technology enabled strategy 8. Evaluating the environment (External: industry, PESTLE, opportunity and threat analysis and Internal: resources and capabilities - strengths and weaknesses) 9. How strategy is created at different levels in the organisation 10. Implementing and managing strategy (strategic control)
Module Overview:
This module examines strategy from the perspective of various management levels, emphasizing the diverse types and elements of strategy and their creation and management. It is designed to provide managers with a broad understanding of strategic knowledge and its application, rather than being tailored for specialists working in corporate strategy departments.
This module examines strategy from the perspective of various management levels, emphasizing the diverse types and elements of strategy and their creation and management. It is designed to provide managers with a broad understanding of strategic knowledge and its application, rather than being tailored for specialists working in corporate strategy departments.