Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Practical
Module Offerings
6751YCOM-JAN-PAR
Aims
This module extends students' abilities beyond web development to website “management” by exploring and expanding students' knowledge and understanding of website design to facilitate the optimisation of websites and subsequently e-commerce sites to raise their visibility in search engines results thereby significantly increasing traffic to those sites.
Learning Outcomes
1.
Formulate a coherent business plan for E-commerce development.
2.
Apply practical E-commerce/Website management techniques.
3.
Critically reflect on real-world business global cases and learn from both success and failures.
Module Content
Outline Syllabus:Introduction to Website and E-Commerce Management
Beginning of SEO Process
E-commerce setup
Internal SEO Ranking Factors
External Ranking Factors & Google Analytics
Google Analytics - Key Metrics
Search Console & Webmaster Tools
Conversion Rate Optimization
Recommender Systems
Content Management System
Joomla SEO
Business Planning
Revenue Models
Content Management System – WordPress
Online Marketing Strategies
Online Marketing with Social Media Networks
Legal and Ethical Issues in E-Commerce
Payment Systems for E-Commerce
E-Auctions and Procurement
The Future of E-Commerce
Additional Information:This module provides the student with the concepts, methods, techniques and experience to plan, develop and manage an e-commerce website.