Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Module Offerings
6618DGABW-SEP-PAR
Aims
To develop an understanding of the concepts of entrepreneurship, innovation and
business start-up
Learning Outcomes
1.
Analyse key elements of a proposed business start-up
2.
Synthesize a range of entrepreneurial skills and apply to a chosen business idea
3.
Apply research and business skills to develop and advance a business idea
Module Content
Outline Syllabus:
The importance of start-up businesses and SMEs to the economy. Creativity,
innovation and the market place. Business structures. The contribution of social
enterprises. Business research. Networking and information sources including social
media. Business planning and objective setting. Running the business/business
maturity. Marketing for small business. Entrepreneurial skills. Business Start-up
The importance of start-up businesses and SMEs to the economy. Creativity,
innovation and the market place. Business structures. The contribution of social
enterprises. Business research. Networking and information sources including social
media. Business planning and objective setting. Running the business/business
maturity. Marketing for small business. Entrepreneurial skills. Business Start-up
Module Overview:
Delivered via lectures and practical seminars.
Delivered via lectures and practical seminars.
Additional Information:
Students will work individually on their chosen business idea. They will present their
business idea to a panel of tutors and they will receive feedback from their
presentation which will inform the subsequent development of an assessed business
plan
Students will work individually on their chosen business idea. They will present their
business idea to a panel of tutors and they will receive feedback from their
presentation which will inform the subsequent development of an assessed business
plan