Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
6605CI-SEP-PAR
Aims
1. Gain an understanding of aspects of business and marketing.
2. Explore the final major project via in-depth market research and evaluate the proposed design application and its market.
3. Convert a business proposal into a business plan.
4. Identify key external and internal issues impacting on business planning.
Learning Outcomes
1.
Present and justify design choices, demonstrating visual solutions with a high level of professional and rigorous market analysis.
2.
Construct a business plan and demonstrate an understanding of the interdependence of each component.
3.
Articulate the nature and underlying philosophy of appropriate market level style and application.
4.
Prepare a business report, adopting a strategic outlook on creative aspects and expressing ideas and concepts in a written format.
Module Content
Outline Syllabus:Students will determine a brief for a self-generated, individual, major project. With the chosen application, target market and consumer in mind, the student will carry out in-depth market research. Tutorials will support reflection and evaluation in order for rigorous critical evaluation and judgement, based upon the findings of the report.
The business plan aspects will cover: Business definition, mission statements, objectives, data requirements, business audit, SWOT, Elements of a business plan, (e.g. financial, people and stock resources, organisational structure, target market etc), measurement and control and updating plan.
Financial issues will look at: The importance of forecasts and budgeting and relevant techniques, interpretation of budgetary information, fixed and variable costs and main costing techniques, key ratios, pricing decisions, risk analysis, net present value, cash flow.
Legislation/regulation will also be reviewed, covering: Limited company, Taxation and VAT issues, awareness of employment law, Copyright and Trademarks.
Additional Information:Southern Regional College - Module Leader - Katrina Corey
This module provides an opportunity for students to develop the business skills associated with starting a business in the creative industries.
Journals and Periodicals:
Creative Review
Design Week
In-Store Marketing
Marketing
Marketing Week
View Web pages as directed.