Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Online
Seminar
Module Offerings
6602VLUBW-SEP-PAR
Aims
Analyse the leading issues in global marketing
Learning Outcomes
1.
Critically analyse the effects of differing parameters within international markets.
2.
Demonstrate a critical understanding of the implementation strategies for success in international markets
3.
Demonstrate an understanding of the theory and practice of international marketing for the entire marketing mix.
4.
Develop an understanding of the cross-cultural issues and international perspectives in international marketing context.
Module Content
Outline Syllabus:Internationalisation
The International Trade Environment
The impact of Culture on International Marketing
Global Strategic Choices
International Product Management
International Marketing Communications
International Pricing Strategies
International Distribution
International Market Entry Strategies
Cross-cultural sales negotiations
Co-ordinating the Global Marketing programme
Additional Information:As the world continues to increase trade across and between countries and the major economies become more integrated it is essential for students of marketing to have an appreciation of the role they are likely to play within this environment. Using frameworks from previous learning students are encouraged to apply these in a global context and this will enable them to understand the main challenges international marketers face in the international markets.
Assessments
Exam
Report