Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture
Online
Seminar

Module Offerings

6602VLUBW-SEP-PAR

Aims

Analyse the leading issues in global marketing

Learning Outcomes

1.
Critically analyse the effects of differing parameters within international markets.
2.
Demonstrate a critical understanding of the implementation strategies for success in international markets
3.
Demonstrate an understanding of the theory and practice of international marketing for the entire marketing mix.
4.
Develop an understanding of the cross-cultural issues and international perspectives in international marketing context.

Module Content

Outline Syllabus:Internationalisation The International Trade Environment The impact of Culture on International Marketing Global Strategic Choices International Product Management International Marketing Communications International Pricing Strategies International Distribution International Market Entry Strategies Cross-cultural sales negotiations Co-ordinating the Global Marketing programme
Additional Information:As the world continues to increase trade across and between countries and the major economies become more integrated it is essential for students of marketing to have an appreciation of the role they are likely to play within this environment. Using frameworks from previous learning students are encouraged to apply these in a global context and this will enable them to understand the main challenges international marketers face in the international markets.

Assessments

Exam
Report