Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Workshop
Module Offerings
6508DAV-SEP-PAR
Aims
To critically appraise strategic management theory and practice and to strategically apply relevant theories, models, concepts and techniques to a range of appropriate applications in logistics and supply chain management.
Learning Outcomes
1.
Formulate effectively conceptual models to develop business strategies.
2.
Appraise thoroughly the process of strategic decisions making incl. the range of factors which inform that process.
3.
Analyse comprehensively strategic approaches to enhancing the agility and responsiveness to change.
4.
Critically examine the nature and process of strategy with particular reference to the logistics sector.
Module Content
Outline Syllabus:1. Strategic Management
- Fundamentals and historical development of strategy
- Strategy Planning Models and Concepts
- Global Production and Procurement Strategies
- Strategy and Organization
- Innovation Strategies
- Market Entry Strategies
2. Logistics Strategies
- Missions, Goals and Objectives in Logistics
- Analysis of external environments in the transportation sector
- Logistics Business Level Strategies
- International Logistics Strategies
Additional Information:Formal lectures will be supported by group work. Available breakout rooms allow for small student group work and individual tutoring. Individually research topics followed by short presentations at the beginning of each lecture support the self-learning process of students. The lectures are supported by real-life examples of business strategies; and the case study approach helps students in the role of senior managers to establish business strategies for provided cases and defend the established strategies and decision in a viva in front of the “board of directors”.