Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Workshop
Module Offerings
6502YPCBSC-SEP-PAR
Aims
1. To examine what business strategy is.
2. To provide an overview of the dominant schools of thought concerning strategic management theory.
3. The ability to apply theoretical knowledge to practical situations involving an organisation’s strategic performance.
Learning Outcomes
1.
Critically analyse the Strategic Position of businesses within their internal and external environments.
2.
Diagnostically assess the Strategic Choices of business in terms of the directions in which strategy might move and methods by which it may be pursued to obtain competitive advantage in different industry contexts.
3.
Evaluate Strategy in Action including the critical processes by which strategies are formed and how leaders implement them in changing environments.
Module Content
Outline Syllabus:What is strategy?
Strategic Position in the context of competitive advantage
Macro-environment analysis
Industry and sector analysis
Internal analysis (Resources, Stakeholders and Culture).
Strategic Choices
Business strategy and models
Corporate strategy and diversification
International strategy
Entrepreneurship and Innovation
Mergers, acquisitions and alliances
Strategy in Action
Evaluating strategies
Leadership and strategic change
Additional Information:This module provides an integrative and contemporary approach to the study of strategic management and examines the role that this plays within the overall performance of a corporation across a range of geographical, organisational and industrial contexts.