Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
6501DCT-JAN-PAR
6501DCT-SEP-PAR
6501DCT-SEP_NS-PAR
Aims
To develop an understanding of the concepts of entrepreneurship and business enterprise.
Learning Outcomes
1.
Critically evaluate the key elements of a proposed business start-up.
2.
Demonstrate and apply entrepreneurial skills
Module Content
Outline Syllabus:The importance of start-up businesses and SMEs to the economy. Creativity, innovation and the market place. Business structures. The contribution of social enterprises. Business research. Networking and information sources including social media. Business planning and objective setting. Running the business/business maturity. Marketing for small business. Entrepreneurial skills. Business Start-up.
Additional Information:To develop an understanding of the concepts of entrepreneurship and business enterprise.