Develop an Enterprise Plan

Crowdfunding Video

<br />THE ENTERPRISE CONTEXT : commercial realities, risk and reward, issues in becoming freelance, self employed or setting up a small enterprise OPPORTUNITY IDENTIFICATION : Macro-environmental analysis, PESTLE factors (Political, Economic, Social / Cultural / Zeitgeist, Technological, Environmental), Legal; Analysing personal strengths Generating ideas – creativity techniques, TOWS matrix STRATEGY : Competition analysis, the micro-environment ENTERPRISE PLAN : market segmentation and targeting, persona, empathy canvas, Value Proposition Canvas, Business Model Canvas CROWDFUNDING VIDEO PRODUCTION : Crowdfunding; narrative, storyboarding, basic filming and postproduction techniques.<br />

The Media Entrepreneur - 6300AMP

The Media Entrepreneur

Develop and present an enterprise concept with environmentally sustainable supporting plans to manage resources, people and time to achieve enterprise goals

Synthesise opportunities and personal strengths to generate enterprise ideas

Create a crowdfunding strategy involving a video and supporting branding, promotion and social media communication strategies

Analyse the macro-environmental enterprise context using secondary and primary market research to reveal opportunities