Teaching Responsibility
LJMU Schools involved in Delivery:
Engineering
Learning Methods
Lecture
Practical
Tutorial
Module Offerings
6207AMP-JAN-CTY
Aims
How media is consumed Has changed enormously since the advent of computers and on-line media. The primary focus of this module is how to effectively implement marketing strategies using databases and the Internet that allow television companies to interact with viewers on an individual basis, enhancing audience loyalty and profitability.
The module also introduces aspects of playout systems, including their selection, configuration and use.
Learning Outcomes
1.
Devise a marketing campaign to build brand recognition, create audience loyalty and increase revenue for a media product.
2.
Employ marketing analytical techniques that support engagement of the audience base and derive revenue.
3.
Produce a strategy for managing multiple media sources through a playout system.
4.
Demonstrate advanced knowledge and skills in handling playout systems with multiple sources.
Module Content
Outline Syllabus:Business models for media in the internet age, monetisation of content, global marketplace, formats
Multi-platform, 360 delivery, Media consumption on demand
Legal protection of assets : contracts, Intellectual property issues: copyright, trademarks,
Social networking, Viewer Generated Content
Content management, media assets, essence and content, metadata, Digital Rights Management
Audience Relationship Marketing, analytics, cross and up-selling
Branding of programmes and channels
Playout systems design and architecture
Application and deployment of playout systems.
Selection of appropriate playout systems.
Configuration of playout systems
Integration of playout systems with storage and management systems
Module Overview:
How media is consumed has changed enormously since the advent of computers and on-line media. The primary focus of this module is how to effectively implement marketing strategies using databases and the Internet that allow television companies to interact with viewers on an individual basis, enhancing audience loyalty and profitability.
How media is consumed has changed enormously since the advent of computers and on-line media. The primary focus of this module is how to effectively implement marketing strategies using databases and the Internet that allow television companies to interact with viewers on an individual basis, enhancing audience loyalty and profitability.
Additional Information:Once a stand-alone industry and medium, television content is now consumed within a broad multimedia context. Television now competes with social networking, on-line content and downloaded or packaged product for the attention of a fickle audience. The Internet creates the opportunity for television to interact with this active and restless audience creating a community of loyal viewers who actively engage with and contribute to the programme content. This module aims to raise awareness of the nature and implications of this new media context and for students to develop audience engagement strategies to address these challenges.
Playout systems manage the delivery of live and recorded content to the channels and systems connected to consumers. The module addresses the arrangement and management of playout systems, switching between sources, and integration into the media environment.