Teaching Responsibility
LJMU Schools involved in Delivery:
Engineering
Learning Methods
Lecture
Practical
Tutorial
Module Offerings
6174CSD-JAN-CTY
Aims
As well as acquiring all the technological skills underpinning this degree programme, it is expected that graduates with industry and business experience will go on to become the leaders and managers of the hi-tech companies of the future. This module will distil and develop those talents inherent in all of us, to bring out that entrepreneurial spirit expected from a modern technology start-up company.
Learning Outcomes
1.
Analyse internal and external organisational factors to develop realisable enterprise ideas that exploit opportunities.
2.
Evaluate and appraise a value proposition for a given market that has demonstrable competitive advantage.
3.
Critically analyse an example of the application of management theory and leadership characteristics to achieve organisational goals.
Module Content
Outline Syllabus:THE ENTERPRISE CONTEXT: commercial realities, risk and reward, issues in becoming freelance, self employed or setting up a small enterprise.
OPPORTUNITY IDENTIFICATION: Macro-environmental analysis, PESTLE factors (Political, Economic, Social / Cultural / Zeitgeist, Technological, Environmental), Legal; Analysing personal strengths ,TOWS matrix, creativity techniques.
STRATEGY: nature of strategy, competitive advantage, generic strategies; core competences, outsourcing strategy, brand strategy.
MARKET ASSESSMENT: industry attractiveness, secondary and primary market research.
IMPLEMENTATION: theories of motivation, theories of management, characteristics of leadership, transformational leaderships.
Module Overview:
As well as acquiring all the technological skills underpinning this degree programme, it is expected that graduates with industry and business experience will go on to become the leaders and managers of the hi-tech companies of the future. This module will distil and develop those talents inherent in all of us, to bring out that entrepreneurial spirit expected from a modern technology start-up company.This module will build an appreciation of the nature and importance of an entrepreneurial mindset and a strategic perspective. It will develop the ability to apply relevant models and techniques to strategic analysis, strategy formulation and managerial implementation.
As well as acquiring all the technological skills underpinning this degree programme, it is expected that graduates with industry and business experience will go on to become the leaders and managers of the hi-tech companies of the future. This module will distil and develop those talents inherent in all of us, to bring out that entrepreneurial spirit expected from a modern technology start-up company.This module will build an appreciation of the nature and importance of an entrepreneurial mindset and a strategic perspective. It will develop the ability to apply relevant models and techniques to strategic analysis, strategy formulation and managerial implementation.
Additional Information:This module will build an appreciation of the nature and importance of an entrepreneurial mindset and a strategic perspective. It will develop the ability to apply relevant models and techniques to strategic analysis, strategy formulation and managerial implementation.