Teaching Responsibility
LJMU Schools involved in Delivery:
Humanities and Social Science
Learning Methods
Lecture
Workshop
Module Offerings
6109MEDCUL-JAN-MTP
Aims
1. Understand and analyse the imperatives behind digital media production across a range of related industries and behind audience consumption of digital media.
2. To evaluate the properties of digital new writing and language in their social, cultural and technological context.
3. Produce effective and professional writing suited to the digital environment for a range of audiences
Learning Outcomes
1.
Demonstrate understanding of how to edit and revise an article for a particular audience.
2.
Produce a portfolio of writing for the digital environment showing professional writing skills.
3.
Demonstrate understanding of the historical development, characteristics, power relations and industrial context of digital writing.
Module Content
Outline Syllabus:The digital voice; keeping it brief; sharing and connecting; patterns of writing and making it flow; visuality and digital content; analytical writing and commentary; writing the personal and promotional self; writing for communities; events-based content; local and global audiences.
Module Overview:
This module is about becoming an excellent writer who can produce content suited to the digital environment. This environment can vary hugely, including writing for personal and professional purposes, on behalf of organisations, and as produced by a range of individuals, from global celebrities to ordinary people blogging from their bedrooms. We will critically and creatively explore notions of voice, originality, community, and the desire to share, and examine how audiences are attracted to content in an increasingly competitive attention economy. The module involves tasks where you will be analysing, producing, and editing writing suitable for a range of careers and audiences.
This module is about becoming an excellent writer who can produce content suited to the digital environment. This environment can vary hugely, including writing for personal and professional purposes, on behalf of organisations, and as produced by a range of individuals, from global celebrities to ordinary people blogging from their bedrooms. We will critically and creatively explore notions of voice, originality, community, and the desire to share, and examine how audiences are attracted to content in an increasingly competitive attention economy. The module involves tasks where you will be analysing, producing, and editing writing suitable for a range of careers and audiences.
Additional Information:Students will engage in a variety of writing exercises, including formative tasks with opportunities for formative feedback, during the module.