Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Workshop
Module Offerings
6107LBSBW-SEP-MTP
Aims
This module highlights the challenges of operating internationally in a global economy by comparing and contrasting international marketing theory based on developed economies with those of emerging markets and regional economies worldwide. Students are taught the key ideological and political philosophies that exist internationally and are given an indication of emerging markets and their position in the global economy. The complexity and marketing challenges are reinforced using student-directed exploration, research, analysis and evaluation in groups of designated emerging markets.
Learning Outcomes
1.
Review and analyse advanced/emerging markets theories in relation to cultural change and its significance in terms of international marketing and globalisation.
2.
Analyse the key characteristics of the major emerging markets and economic regions in the world
3.
Critically analyse and evaluate the political, economic, social, legal and technological environments
4.
Formulate and justify the emerging markets development in relation to political and economic viewpoints.
Module Content
Outline Syllabus:Introduction to the Course - Scope and Challenges of Int’l marketing.
Dynamic environments: Overview of International markets (advanced/emerging).
Political, Legal and Cultural Dynamics in Assessing Global Markets
The economic environments in global markets
Opportunities and Trends in emerging markets
Analysis of selected emerging markets (BRIC, Latin America, Asia, Africa, and other regions)
Entry modes and strategies
The negotiation process and strategies in International markets
Integrated Marketing Communications and International Advertising
Pricing for International Markets
Module Overview:
This module highlights the challenges of operating internationally in a global economy by comparing and contrasting international marketing theory based on developed economies with those of emerging markets and regional economies worldwide. You are taught the key ideological and political philosophies that exist internationally and are given an indication of emerging markets and their position in the global economy.
This module highlights the challenges of operating internationally in a global economy by comparing and contrasting international marketing theory based on developed economies with those of emerging markets and regional economies worldwide. You are taught the key ideological and political philosophies that exist internationally and are given an indication of emerging markets and their position in the global economy.
Additional Information:This module highlights the challenges of operating internationally in a global economy by comparing and contrasting international marketing theory based on developed economies with those of emerging markets and regional economies worldwide. Students are taught the key ideological and political philosophies that exist internationally and are given an indication of emerging markets and their position in the global economy. The complexity and marketing challenges are reinforced using student-directed exploration, research, analysis and evaluation in groups of designated emerging markets.
Assessments
Centralised Exam
Report