Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Screen School
Learning Methods
Lecture
Seminar
Module Offerings
6046JOURN-SEP-MTP
Aims
To equip students with the knowledge of how public relations forms part of the media landscape
To equip students with the skills necessary to embark on a career in public relations and communications
To give students a critical understanding of public relations strategy and techniques
Module Content
Outline Syllabus:History and context of PR, key differences between PR and other media disciplines, key terms and concepts, creating a PR campaign, strategy and tactics, evaluating PR campaigns, introduction to the various types of PR, writing news releases, engaging with stakeholders and the media
Module Overview:
This module will prepare you for the NCTJ professional diploma examinations in Introduction to PR and Communications.
This module will prepare you for the NCTJ professional diploma examinations in Introduction to PR and Communications.
Additional Information:This module will prepare students for the NCTJ professional diploma examinations in Introduction to PR and Communications
This will be an optional module
Assessments
Essay
Centralised Exam