Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Screen School

Learning Methods

Lecture
Seminar

Module Offerings

6046JOURN-SEP-MTP

Aims

To equip students with the knowledge of how public relations forms part of the media landscape To equip students with the skills necessary to embark on a career in public relations and communications To give students a critical understanding of public relations strategy and techniques

Module Content

Outline Syllabus:History and context of PR, key differences between PR and other media disciplines, key terms and concepts, creating a PR campaign, strategy and tactics, evaluating PR campaigns, introduction to the various types of PR, writing news releases, engaging with stakeholders and the media
Module Overview:
This module will prepare you for the NCTJ professional diploma examinations in Introduction to PR and Communications.
Additional Information:This module will prepare students for the NCTJ professional diploma examinations in Introduction to PR and Communications This will be an optional module

Assessments

Essay
Centralised Exam