Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Screen School

Learning Methods

Lecture

Seminar

Module Offerings

6046JOURN-SEP-MTP

Aims

To equip students with the knowledge of how public relations forms part of the media landscape To equip students with the skills necessary to embark on a career in public relations and communications To give students a critical understanding of public relations strategy and techniques

Learning Outcomes

1.
Apply PR skills (producing press releases and a PR strategy) in a workplace setting.
2.
Explain the key features PR techniques and practices.
3.
Critically evaluate how PR techniques are used and how they have developed.
4.
Appraise the legal and ethical frameworks in which PR operates.

Module Content

Outline Syllabus:History and context of PR, key differences between PR and other media disciplines, key terms and concepts, creating a PR campaign, strategy and tactics, evaluating PR campaigns, introduction to the various types of PR, writing news releases, engaging with stakeholders and the media
Module Overview:
This module will prepare you for the NCTJ professional diploma examinations in Introduction to PR and Communications.
Additional Information:This module will prepare students for the NCTJ professional diploma examinations in Introduction to PR and Communications This will be an optional module

Assessments

Essay

Centralised Exam