Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture

Module Offerings

6036BUSMK-SEP-MTP

Aims

To enable students to define and undertake research into a specific marketing problem or issue within an academic context.

Module Content

Outline Syllabus:There is no syllabus content associated with this module. Students choose a marketing issue or problem, which might be related to work undertaken on the placement year or on a part-time basis, or simply select a marketing related area in which they are interested. This module requires the student to undertake some form of primary research.
Module Overview:
The aim of this Marketing Project is to enable you to define and undertake research into a specific marketing problem or issue within an academic context.
Additional Information:This module enables level 6 students to integrate and apply their marketing knowledge and skills to a comprehensively researched problem or issue.

Assessments

Dissertation