Exam

Portfolio

Students will gain an insight into how PR companies and in-house PR officers work, by writing press releases, understanding how to target the media and how to tailor a news opportunity for press, broadcast and electronic outlets, as well as the formulation of press campaigns and a range of other PR activities. There will be discussion relating to the relationship between PR officers and journalists.

Public Relations for Journalists - 6035JOURN

Public Relations for Journalists

Present an overview of the PR industry, particularly its relationship with journalism

Demonstrate how to set up press conferences, photo shoots, facility visits etc.

Critically analyses roles such as press officer, political lobbyists, PR executive/director and others.

Assess how PR works in the corporate, public and voluntary sectors.

Appraise how the industry works, especially the exploitation of new technologies.

Write press releases, newsletters, leaflets, reports, brochures and other communication tools and assess how these are used effectively in PR.