Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Tutorial
Module Offerings
6032BUSMK-JAN-MTP
Aims
This module will introduce the key theoretical elements of Digital Marketing and the contribution it can make to an integrated marketing communication campaign.
Learning Outcomes
1.
Critically apply a range of key digital marketing theory to the current business environment.
2.
Transfer and apply the theoretical underpinning of digital marketing to the practical skills acquired in 5034BUSMK.
3.
Critically evaluate how the theories of digital marketing can compliment a traditional integrated marketing campaign.
Module Content
Outline Syllabus:Students will critically evaluate the theoretical underpinnings of digital marketing including:
Digital Marketing Strategy
Mobile Marketing
Online Promotion
Inbound Marketing
Social Media Monitoring
Email Marketing
Module Overview:
This module will introduce the key theoretical elements of Digital Marketing and the contribution it can make to an integrated marketing communication campaign.
This module will introduce the key theoretical elements of Digital Marketing and the contribution it can make to an integrated marketing communication campaign.
Additional Information:The module will provide students with the opportunity to critically consider the theoretical underpinnings of digital marketing and the part it can play in Integrated Marketing Communication campaigns.