Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Seminar
Module Offerings
6027LBSBSC-JAN-MTP
Aims
This modules is designed to simulate the Strategic Decision Making process, requiring students to apply the knowledge and skills they have developed throughout the programme, finance, marketing, CSR, economic etc, as well as their understanding of the Strategic Management gained in Semester 1.
Learning Outcomes
1.
Identify Strategic Issues facing Companies
2.
Evaluate the financial & non-financial performance of an organisation
3.
Make informed and coordinated strategic decisions
4.
Appraise and recommend growth strategies
5.
Evaluate the risk of strategic decisions
6.
Recommend strategies to manage risk
Module Content
Outline Syllabus:
- The Role of Strategic & Financial Management
- Financial Strategy: Sources & Cost of Finance
- Performance Evaluation: Financial & Non-Financial
- Investment appraisal: Evaluating & Recommending a Growth Strategy
- Marketing Strategy & Branding.
- Growth through market penetration.
- Rapid growth through Mergers & Acquisitions
- Market Development & International Expansion
- Product Development and Diversification strategies
- Development, Implementation, and evaluation of Risk Management Strategies
Module Overview:
This module is designed to simulate the Strategic Decision Making process, requiring students to apply the knowledge and skills they have developed throughout the programme - such as finance, marketing, economics, people management and operational data, as well as their understanding of Strategic Management.
This module is designed to simulate the Strategic Decision Making process, requiring students to apply the knowledge and skills they have developed throughout the programme - such as finance, marketing, economics, people management and operational data, as well as their understanding of Strategic Management.
Additional Information:
Students will be engaged in the evaluation and analysis of a live case study requiring them to make Strategic Decisions when presented with marketing, financial, project management, personnel and operational data.
Students will be engaged in the evaluation and analysis of a live case study requiring them to make Strategic Decisions when presented with marketing, financial, project management, personnel and operational data.