Teaching Responsibility
LJMU Schools involved in Delivery:
Computer Science and Mathematics
Learning Methods
Lecture
Practical
Module Offerings
6018DACOMP-JAN-CTY
Aims
This module extends students abilities beyond web development to website “management” by exploring the use of analytics to monitor user interactions with websites to both improve traffic to the site and increase the conversion of such visitors to customers. While techniques such as search engine optimisation, social media marketing and A/B testing etc. are primarily explored through e-commerce systems, the same techniques are equally applicable to the majority of web offerings.
Learning Outcomes
1.
Formulate a coherent business plan for E-commerce development.
2.
Apply practical E-commerce/Website management techniques.
3.
Critically reflect on real-world business global cases and learn from both success and failures.
Module Content
Outline Syllabus:Introduction to E-Commerce and the long tail of E-commerce
Search Engine Optimization and optimisation tools
Website/E-Commerce Systems management with Analytics and webmaster tools
Goals, Funnels and Conversion
A/B Testing and experimentation
Content Management Systems
B2B Strategy
Marketing on the Web
Legal/Ethical Issues
Electronic Payment Systems
Security Issues
Support Services (e.g. Auctions)
Additional Information:This module provides the student with the concepts, methods, techniques and experience to understand, design and develop rich digital multimedia applications.