Teaching Responsibility

LJMU Schools involved in Delivery:

Computer Science and Mathematics

Learning Methods

Lecture

Practical

Module Offerings

6018DACOMP-JAN-CTY

Aims

This module extends students abilities beyond web development to website “management” by exploring the use of analytics to monitor user interactions with websites to both improve traffic to the site and increase the conversion of such visitors to customers. While techniques such as search engine optimisation, social media marketing and A/B testing etc. are primarily explored through e-commerce systems, the same techniques are equally applicable to the majority of web offerings.

Learning Outcomes

1.
Formulate a coherent business plan for E-commerce development.
2.
Apply practical E-commerce/Website management techniques.
3.
Critically reflect on real-world business global cases and learn from both success and failures.

Module Content

Outline Syllabus:Introduction to E-Commerce and the long tail of E-commerce Search Engine Optimization and optimisation tools Website/E-Commerce Systems management with Analytics and webmaster tools Goals, Funnels and Conversion A/B Testing and experimentation Content Management Systems B2B Strategy Marketing on the Web Legal/Ethical Issues Electronic Payment Systems Security Issues Support Services (e.g. Auctions)
Additional Information:This module provides the student with the concepts, methods, techniques and experience to understand, design and develop rich digital multimedia applications.

Assessments

Technology