Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture
Seminar

Module Offerings

6014SSLN-JAN-MTP

Aims

To critically examine the nature of international marketing with particular reference to the tourism sector.

Learning Outcomes

1.
Evaluate the differences between domestic and international marketing
2.
Critically evaluate the environmental forces in international marketing (cultural, social, economic, political, legal and technical).
3.
Evaluate the strategic adaptation of the marketing mix for international markets.

Module Content

Outline Syllabus:The differences between international and domestic marketing. Entering international markets. The continuum of involvement (agency agreements to fully owned subsidiaries). International market research. Strategies for operating in an international environment. The role of culture and other environmental forces. Destination marketing and management, social media, Tourism technology and internet marketing.
Module Overview:
In this module you will critically examine the nature of international marketing with particular reference to the tourism sector. You will evaluate the differences between domestic and international marketing and the environmental forces in international marketing.
Additional Information:To critically examine the nature of international marketing with particular reference to the tourism sector.

Assessments

Essay
Report