Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Workshop
Module Offerings
6008LBSBW-SEP-MTP
Aims
To enable students to critically evaluate the role of strategic internal communication in enabling organisations to be more effective from both a theoretical and practitioner perspective
Learning Outcomes
1.
To critically evaluate the importance of the role of internal communication in enabling more effective organisations
2.
To critically evaluate the role of the internal communication professional in enabling employee engagement
3.
To critically analyse the underpinning theories and principles that inform the strategic internal communication role.
Module Content
Outline Syllabus:The internal communication concept
Organisational culture, power and communication
Understanding internal stakeholder needs
Internal communication: objectives and techniques
Employee engagement
Communicating during change
Module Overview:
Critically evaluate the role of strategic internal communication in enabling organisations to be more effective from both a theoretical and practitioner perspective.
Critically evaluate the role of strategic internal communication in enabling organisations to be more effective from both a theoretical and practitioner perspective.
Additional Information:All course and additional material available on Canvas
Assessments
Essay