Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Workshop

Module Offerings

6008LBSBW-SEP-MTP

Aims

To enable students to critically evaluate the role of strategic internal communication in enabling organisations to be more effective from both a theoretical and practitioner perspective

Learning Outcomes

1.
To critically evaluate the importance of the role of internal communication in enabling more effective organisations
2.
To critically evaluate the role of the internal communication professional in enabling employee engagement
3.
To critically analyse the underpinning theories and principles that inform the strategic internal communication role.

Module Content

Outline Syllabus:The internal communication concept Organisational culture, power and communication Understanding internal stakeholder needs Internal communication: objectives and techniques Employee engagement Communicating during change
Module Overview:
Critically evaluate the role of strategic internal communication in enabling organisations to be more effective from both a theoretical and practitioner perspective.
Additional Information:All course and additional material available on Canvas

Assessments

Essay