Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Module Offerings
6005LBSEVM-JAN-MTP
Aims
To recognise and evaluate the wider importance strategic decision making upon the competitive advantage of business.
Learning Outcomes
1.
Analyse the strategic position of business within their internal and external environments.
2.
Assess the strategic choices of businesses to pursue a competitive advantage.
3.
Evaluate Strategy in action including the critical processes by which strategies are formed and how leaders implement them in changing environments.
4.
Synthesize rational arguments and recommendations in the light of evidence.
Module Content
Outline Syllabus:
What is strategy
Strategic Position in the context of competitive advantage
Industry & sector analysis
Business strategy and models
Corporate level strategy and strategic options
International strategy
Managing change
Strategy in action
Evaluating strategies
What is strategy
Strategic Position in the context of competitive advantage
Industry & sector analysis
Business strategy and models
Corporate level strategy and strategic options
International strategy
Managing change
Strategy in action
Evaluating strategies
Module Overview:
To recognise and evaluate the wider importance strategic decision making upon the competitive advantage of business.
To recognise and evaluate the wider importance strategic decision making upon the competitive advantage of business.
Additional Information:
To provide an integrative approach to the study of strategic management and to examine the role that it plays within the overall performance of a business.
This is a shared module between the Tourism and Events programmes. This module requires the students to engage with a business simulation therefore there will be an increased online delivery/contact hours.
To provide an integrative approach to the study of strategic management and to examine the role that it plays within the overall performance of a business.
This is a shared module between the Tourism and Events programmes. This module requires the students to engage with a business simulation therefore there will be an increased online delivery/contact hours.