Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Online
Placement
Workshop
Module Offerings
6002LBCDA-SEP-MTP
Aims
This module aims for students to understand the use of data and systems in digital business. Will enable students to identify digital opportunities and devise digital strategy to respond to changes in markets and competition.
Learning Outcomes
1.
Critically evaluate the impact of innovation and digital technologies on organisations
2.
Apply analytical approaches to identify improvements to and opportunities for innovation
3.
Review the application of innovation and digital technologies to an organisation
Module Content
Outline Syllabus:Digital business
Digital customer
New technologies and innovation strategies
Data sources, data analytics and qualitative and quantitative techniques
Big data
Data cleaning
Data visualisation
New technologies
Innovation strategies
Development for strategic priorities to deliver business at speed in a technological environment
Creating value through innovation and technology
Stages and strategic process of creativity
Impact of Digital Business on Knowledge Management
Module Overview:
This module aims for you to understand the use of data and systems in digital business. It will enable you to identify digital opportunities and devise digital strategies to respond to changes in markets and competition.
This module aims for you to understand the use of data and systems in digital business. It will enable you to identify digital opportunities and devise digital strategies to respond to changes in markets and competition.
Additional Information:Formative assessment will take place at stages during the preparation of the portfolio.