Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Workshop
Module Offerings
6002LBSBSC-SEP-MTP
Aims
To recognise and evaluate strategic decision making and how it effects the competitive advantage of business.
Learning Outcomes
1.
Critically analyse the strategic position of business within their internal and external environments.
2.
Critically assess the strategic choices of businesses to pursue a competitive advantage.
3.
Critically evaluate strategy in action including the critical processes by which strategies are formed and how leaders implement them in changing environments.
4.
Critically synthesize rational arguments and recommendations in the light of evidence.
Module Content
Outline Syllabus:
What is strategy.
Strategic positioning in the context of competitive advantage.
Industry & sector analysis.
Internal analysis.
Business strategy and models.
Corporate level strategy and strategic options.
International strategy.
Leadership, innovation and strategic change.
Mergers, acquisitions and alliances.
Strategy in action.
Evaluating strategies.
What is strategy.
Strategic positioning in the context of competitive advantage.
Industry & sector analysis.
Internal analysis.
Business strategy and models.
Corporate level strategy and strategic options.
International strategy.
Leadership, innovation and strategic change.
Mergers, acquisitions and alliances.
Strategy in action.
Evaluating strategies.
Module Overview:
To provide an integrative approach to the study of strategic management and to examine the role that it plays within the overall performance of a business.
To provide an integrative approach to the study of strategic management and to examine the role that it plays within the overall performance of a business.