Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture
Online
Seminar

Module Offerings

5607VLUBW-JAN-PAR

Aims

This module aims to enable students to understand the behaviour and buying process of the digital consumer in order to make strategic decisions within business to consumer markets.

Module Content

Outline Syllabus:Introduction of Consumer Behaviour Digital Consumer Trends The Decision Making Process The Digital Environment Digital Consumer Culture Digital Individual and Group Behaviour
Additional Information:This module will start with an understanding of consumer behaviour as a whole before developing this into the digital environment.

Assessments

Report
Presentation