Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Online
Seminar
Module Offerings
5607VLUBW-JAN-PAR
Aims
This module aims to enable students to understand the behaviour and buying process of the digital consumer in order to make strategic decisions within business to consumer markets.
Learning Outcomes
1.
Analyse the influence of consumer behaviour in the field of digital marketing.
2.
Evaluate the digital consumer and the nature of consumer decision making within the digital environment.
3.
Analyse how social and cultural effects impact digital consumption
Module Content
Outline Syllabus:Introduction of Consumer Behaviour
Digital Consumer Trends
The Decision Making Process
The Digital Environment
Digital Consumer Culture
Digital Individual and Group Behaviour
Additional Information:This module will start with an understanding of consumer behaviour as a whole before developing this into the digital environment.