Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Online
Workshop
Module Offerings
5604DGABW-JAN-PAR
Aims
Demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
Learning Outcomes
1.
Develop a practical understanding of the tools necessary to implement and measure a digital marketing campaign.
2.
Critically evaluate the impact of digital practices on the marketing function.
3.
Analyse the key emerging trends in the field of digital marketing.
Module Content
Outline Syllabus:Website development.
Email Marketing Campaign Development.
Online Advertising Tools.
Web Analytics.
Search Engine Optimisation.
Social Media Management Tools.
Online video.
Additional Information:This complementary programme of skills will enable students to understand and participate in the development of digital marketing solutions.